Users contribute significantly to the funding of public transportation. This income is dependent on both ridership levels and current rates, and in an effort to optimize this revenue, the public transportation organizations are developing a fare strategy which must take into account several factors. The specific characteristics of each territory supported by the public transportation organizations determine the relative importance of these factors.
Experience has shown that a drastic fare hike could jeopardize a sustained growth in public transportation ridership levels. Therefore, this source of revenue cannot be subject to indefinite price increases.