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Marc-André Varin, new general manager

At the beginning of his career, about 30 years ago, he made his mark at Air Canada, where he was successively Manager, Consumer Intelligence and Director, Customer Relations, after working in various marketing and sales positions of increasing responsibility in the same company. In 1993, he joined Aéroports de Montréal (Montréal’s airport authority), where he became General Manager, Research and Marketing Strategies, four years after his arrival. In 1998, he accepted the position of Director, Marketing and Communications, at the Ordre des comptables agréés du Québec - Québec’s professional association of chartered accountants counting about 16,000 members - where he stayed until 2003. That year, the Palais des congrès de Montréal (Montréal’s convention centre) approached him to become Director, Sales and Marketing; a position he held until 2006. After 4 years in consultation Marc-André Varin becomes vice-president business development, marketing and communication for Keolis Canada a company specialized in passenger transportation by bus. He occupies this position form December 2010 to November 2014.

 

All along this career path, he successfully dealt with complex issues that were often of a political nature and where he was able to build on his skills as an analyst, a strategic planner and a leader. He conceived and implemented relevant development strategies and action plans that were efficient and adapted to the needs of these organizations. He also developed notable skills in operational management of marketing, communications and sales teams.

 

Marc-André Varin made use of his skills in highly competitive management environments, sometimes under crisis situations or within organizations in the midst of a transformation. These situations were all opportunities to expand his expertise and to adapt with flexibility to the demands of constantly evolving markets and clients. Customer relations in a B2B environment and in service firms have no longer any secrets for Marc-André Varin since most of his career was spent within such organizations.

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